Snapchat Ad Sizes & Specs (2026)
Snapchat is a full-screen vertical platform, and its core Single Image or Video ad is a 1080 × 1920 (9:16) creative shown between friends' Snaps and Stories. Because ads appear inside a fast, tap-through experience, Snapchat enforces a strict safe zone: keep all logos, text and key content in the central area, leaving at least 150 px clear at the top and about 340 px at the bottom, where the attachment/swipe-up CTA and profile render. Brand and headline text are short by design — Snapchat wants the creative to feel like a native Snap rather than a banner.
Snapchat ad specifications
| Placement | Dimensions (px) | Aspect ratio | Max file size | File types | Headline | Notes |
|---|---|---|---|---|---|---|
| Single Image or Video ad | 1080 × 1920 | 9:16 | 1 GB | MP4, MOV, JPG, PNG | 34 chars | Core full-screen format. Brand name ≤ 25 chars, headline ≤ 34 chars. |
| Story ad — tile | 160 × 160 | 1:1 | 2 MB | JPG, PNG | 34 chars | Square tile in Discover that opens a 3–20 image/video Story. |
| Story ad — panels | 1080 × 1920 | 9:16 | 1 GB | MP4, MOV, JPG, PNG | 34 chars | Each panel of the Story uses the full-screen 9:16 spec. |
| Collection ad | 1080 × 1920 | 9:16 | 1 GB | MP4, MOV, JPG, PNG | — | Full-screen creative with four 160 × 160 product tiles below. |
Last verified July 5, 2026. Specs change often — always confirm against the official sources below before shipping.
Tips for Snapchat ad creative
- Design every ad at 1080 × 1920 (9:16); Snapchat does not use square or landscape placements for core ads.
- Honor the safe zone: ~150 px clear at the top and ~340 px at the bottom so the CTA and profile don't cover your message.
- Brand name is limited to ~25 characters and the headline to ~34 characters — keep copy extremely tight.
- Lead with motion or a strong first frame; Snapchat audiences skip fast, so the hook must land in the first second.
Snapchat ad size FAQ
What size is a Snapchat ad?+
A Snapchat ad is full-screen vertical at 1080 × 1920 pixels (9:16). This applies to Single Image, Video, Story and Collection ads. Snapchat does not run square or landscape placements for its core ad formats.
What is the Snapchat ad safe zone?+
Snapchat's safe zone keeps content clear of UI: leave at least 150 pixels at the top and about 340 pixels at the bottom, where the profile, attachment and call-to-action appear. Keep logos and text within the central area so they are never covered.
What is the best Snapchat ad size in 2026?+
The best — and effectively only — Snapchat ad size is 1080 × 1920 pixels (9:16). Design full-screen vertical, respect the safe zone, and make the first frame strong, since Snapchat audiences tap through content quickly.
What is the maximum file size for a Snapchat ad?+
A Snapchat Single Image or Video ad can be up to 1 GB. Accepted formats include MP4 and MOV for video and JPG and PNG for images. The small Story ad tile is limited to 2 MB.
How much text can a Snapchat ad have?+
Snapchat ad copy is intentionally short: the brand name is limited to about 25 characters and the headline to about 34 characters. Keep the message punchy and let the full-screen creative carry the story.
Official sources
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