TikTok Ad Sizes & Specs (2026)
TikTok is fundamentally a full-screen, sound-on, vertical-video platform, so even a “static” ad is delivered as a 1080 × 1920 (9:16) creative — often a still image animated into a short video or a single-image Spark-style ad. The most important constraint is not resolution but TikTok's UI safe zone: the right-side action rail (like, comment, share) and the bottom caption and CTA cover meaningful chunks of the frame. Design so your logo, offer and any text sit inside the central column, roughly 1080 × 1260, away from those overlays.
TikTok ad specifications
| Placement | Dimensions (px) | Aspect ratio | Max file size | File types | Body text | Notes |
|---|---|---|---|---|---|---|
| In-Feed ad (full-screen) | 1080 × 1920 | 9:16 | 500 MB | MP4, MOV, JPG, PNG | 100 chars | Primary format. Keep content inside the central safe zone. |
| In-Feed ad (square) | 1080 × 1080 | 1:1 | 500 MB | MP4, MOV, JPG, PNG | 100 chars | Accepted but letterboxed; not recommended. |
| In-Feed ad (landscape) | 1920 × 1080 | 16:9 | 500 MB | MP4, MOV, JPG, PNG | 100 chars | Accepted but leaves large black bars on a vertical screen. |
| App/brand icon | 108 × 108 | 1:1 | 50 KB | JPG, PNG | — | Square logo shown next to the ad; keep it simple and legible. |
Last verified July 5, 2026. Specs change often — always confirm against the official sources below before shipping.
Tips for TikTok ad creative
- Always design 9:16 full-screen (1080 × 1920); 1:1 and 16:9 are technically accepted but waste the screen and underperform.
- Respect the safe zone: keep text/branding ~130 px from the top, ~480 px from the bottom, and clear of the right-side icon rail (~120 px wide).
- TikTok ad text (the caption/description) shows about 100 characters; brand name is 1–20 characters depending on objective.
- Native, UGC-style creative that looks like an organic TikTok consistently beats polished banner-style ads.
TikTok ad size FAQ
What size is a TikTok ad?+
A TikTok ad is full-screen vertical at 1080 × 1920 pixels (9:16). Square (1:1) and landscape (16:9) are accepted, but they letterbox on TikTok's vertical screen and generally perform worse, so 9:16 is strongly recommended.
What is the TikTok ad safe zone?+
TikTok's safe zone keeps text and branding away from UI overlays: roughly 130 pixels from the top, 480 pixels from the bottom for the caption and CTA, and clear of the right-side action rail (about 120 pixels wide). Placing key content in the central column prevents it from being covered.
What is the best TikTok ad size in 2026?+
The best TikTok ad size is 1080 × 1920 pixels (9:16) full-screen vertical. It fills the entire display, matches organic content, and gives your creative the strongest chance of blending into the For You feed.
Can I run a static image ad on TikTok?+
TikTok is video-first, so static images are typically delivered as short vertical videos — for example a single image animated for a few seconds. Design the still at 1080 × 1920 pixels (9:16) and keep text inside the safe zone before turning it into a video ad.
How long can TikTok ad text be?+
TikTok ad description text displays about 100 characters, and the brand or app name is limited to roughly 1–20 characters depending on the objective. Keep captions short and punchy so they are not truncated.
Official sources
Generate correctly-sized static ads for TikTok daily
statie.sh researches your brand and competitors and ships fresh, on-brand TikTok ads in the right dimensions every morning. One click sends the finished image.
Start your free trial